Additionally, as Rolex’s catalog has also changed, Domino’s branding has not only appeared on various watches, but also in different forms over the years. While the original way to win a Domino’s branded Rolex was to hit $20,000 a week in sales, the targets became more ambitious as the pizza chain grew. Monaghan understood that the chance to win a Rolex would be a fantastic motivator for store managers, so the pizza company set up the Domino’s Pizza Rolex Challenge. However, the vibrant Domino’s blue and red logo emblazoned on the dials of the Air-King watches awarded to high-achieving store managers makes the otherwise discreet Rolex stand out. With its stainless steel 34mm Oyster case, steel Oyster bracelet, and time-only dial, the Air-King 5500 is one of Rolex’s most understated watches. The Rolex watches he mentioned were in fact, the Air-King ref. A franchisee asked what he had to do to get that watch from me, and I told him, ‘Turn in a twenty-thousand-dollar sales week.’ He did it, and for the next few years I gave away several Seikos and after that hundreds of $800 Rolex watches.” He wrote, “I started giving away watches in 1977, when I wore a Bulova with our Domino’s logo on its face. Tom Monaghan, the founder of Domino’s Pizza, revealed the origins of the Domino’s Rolex watch in his 1986 autobiography, Pizza Tiger. The Unique Rolex Watches Made for Domino’s Pizza.Which Rolex Watches Have Domino’s Branding?.Features and Variations of the Domino’s Pizza Rolex.
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